Growth Strategy
Evaluate markets, business models, partnerships, and expansion opportunities with a clear view of what the organization can execute.
Hospitality · Outdoor Recreation · Growth
Strategy shaped by experience.
Helping hospitality and outdoor businesses grow, adapt, and operate better—with practical counsel grounded in the realities of people, place, and performance.
Start a conversation01 · Perspective
Built for businesses that operate in the real world.
Hospitality and outdoor businesses are shaped by local markets, seasonality, customer experience, and thousands of decisions made far from the boardroom. Riverstone connects strategy to those realities.
Understand the business. Find what matters. Build a practical path forward.
02 · Services
Where Riverstone can help.
Flexible advisory support for owners, operators, investors, and leadership teams facing consequential decisions.
Revenue & Commercial Performance
Strengthen pricing, revenue management, distribution, channel strategy, owner acquisition, and demand generation.
Operations & Organization
Build structures that support growth while preserving accountability, local judgment, and the qualities that make the business valuable.
Acquisitions & Integration
Support opportunity evaluation, commercial diligence, market assessment, integration planning, and post-acquisition strategy.
Business Development
Identify partnerships, new markets, growth channels, and strategic relationships capable of creating durable enterprise value.
Owner & Investor Advisory
Bring an experienced, independent operator’s perspective to management, performance, growth opportunities, and major decisions.
“Listen carefully. Understand the terrain. Then decide where to go.”The Riverstone approach
03 · Experience
Beyond the spreadsheet.
Riverstone Consultants was founded by Jonathan Lancaster, a hospitality executive whose career has crossed operations, revenue management, distribution, business development, acquisitions, and enterprise strategy.
Over more than a decade in multi-market vacation rental and hospitality leadership, Jonathan helped scale operations across destination markets throughout the United States—building commercial functions, leading teams, entering new markets, evaluating and integrating acquisitions, and navigating the balance between local expertise and centralized scale.
Before hospitality, he was an educator and spent years guiding professionally in the fly-fishing industry. That unusual combination shaped a direct, observant, and deeply practical consulting style.
Operator experience · Independent judgment · Practical execution
04 · Approach
Get close to the business.
Understand the terrain.
Talk to the people doing the work. Understand the customer, the economics, the market, and the operating environment.
Find the real problem.
Organizations often spend enormous energy solving symptoms. The first job is determining what actually needs to change.
Keep strategy practical.
A recommendation only matters if the organization can act on it. The path forward must fit the people and the business.
Protect what creates value.
Growth should strengthen the qualities that made a business successful—not erase them in pursuit of scale.
Vacation Rentals
Hospitality
Outdoor Recreation
Destination Businesses
05 · Contact
Let’s talk about what comes next.
If your organization is navigating growth, evaluating an opportunity, reconsidering how it operates, or simply needs an experienced outside perspective, start a conversation.
Contact Jonathan
Jonathan Lancaster
Founder · Riverstone Consultants